Hello, I am Anna Borbotko

Product Marketing

My passion is Go-to-Market Strategy

I will skip going through the marketing fluff here. You want your product or service out there so that everyone can see how great it is, get more leads and customers. That’s what I do. And if you want to learn more about working with me, let’s have a chat with the cup of tea or coffee, you can reach out to me via: or +31 6 40 69 60 70

My Projects


I also provide workshops, trainings and coaching.


I guide start-up entrepreneurs, product owners and product marketers. During my sessions, I heavily rely on scientific knowledge, best practices in business and psychology as well as my personal experience.


My workshops go through some great insights to help your teams understand how to get the most out of your marketing strategy and product development.


I like sharing my experience and knowledge, therefore recently I started to attend events and conferences as a speaker. The topics that I like to talk about during my sessions: value proposition, go to market strategy and leads conversion.

What Other People Say:

“I found Anna’s workshop first entrepreneurial steps really helpful for structuring my ideal persona and unique value proposition. Anna was very attentive to each participant, shifting our attention to what really matters and overall provided a very pleasant experience. Needless to say the healthy brunch by oh my raw balls was delicious. I left the workshop with a 20 second pitch and a concrete idea to test, and a group of new like-minded connections. Looking forward to the next one!”

Nathalie GalfrascoliSocial Entrepreneur

“Both as a product owner and a marketeer, Anna was able to hit the ground running. Her curiosity and “can-do” attitude combined with a structured approach and penchant for methodology truly helped motivate the team. She helped us deliver several projects and organised workshops to foster collaboration. Learning our jargon, workflow and processes allowed her to quickly become a valued member of the scrum team. In project meetings her confidence and tenacity meant that the team could rely on her and while focusing on development and testing. She’s eager to learn and is constantly looking to improve. So when the opportunity arose for a marketeer in the company, she seized it to expand her skill set. She’s a valuable addition to any team and I will readily consider her for future opportunities.”

Giwan PersuadSenior Front End Developer

“I can’t express enough gratitude to Anna for helping with the store. Anna helped me to have clarity the value my business serves to the customer, what should be my focus as a business owner and where I should be going. It took us only 2 weeks of casual customer interviews to we learn super valuable information. I liked Anna’s approach to things – experiment fast, fail fast”

Emma-Lisa ForstorpOwner & Founder Oh My Raw Balls

“Anna has been a great asset to my team and I would highly recommend her for project management roles on a global scale, involving multinational and dynamic environments. Anna has deep knowledge in, the development and implementation, of Change management strategies on a Global level. I have been constantly impressed by Anna’s intelligence, her excellent communications skills, and her positive attitude towards work and her performance. Anna is not only a good listener but also a challenger, who is capable of establishing outstanding rapport with various stakeholders whilst taking into account their concerns. I have no doubt that Anna’s proactivity and switched on attitude, will bring organisations the necessary level of energy to achieve their goals.”

Richard LeitaoProcurement & Supply Chain Executive

“Anna gives a lot of energy and shows perseverance. Proactivelycoming up with ideas to improve quality and effectiveness of theproject you work on. Nice working together!”

Hans van VelthovenMarketing Professional

“It my pleasure to know and work with Anna, she brings lots ofenergy to the workplace. She is always there to help and supportthe fellow colleagues. Also very thorough in her work and giveimportance to details. Always timely complete all the given tasks.Truly a hard worker and a good friend.”

Ayesha PervaizHead of Real Estate

“After working with Anna for more than 2 years, it is easy to write a recommendation for someone so openly enthusiastic and determind to carve out a professional career within the corporate environment. Anna has frequently been asked to take on responsibilities way outside her comfort zone and experience. Anna’s approach is to try and understand as much as possible about the task in hand and then gather all the people around her that are able to support her in delivering it. Anna also creates a circle of colleagues based on frankness, trust and humour – she is seen as an approachable friend as well as a professional colleague. From a personal perspective, I would advise any employer that needs energy, flexibility and loyalty in their team that they would struggle to find anyone better suited. A pleasure to work with and a future shooting star I’m sure.”

David RevillReal Estate & Facilities Executive

Anna is a very focussed and driven project manager with a consistent ability to deliver accurate output in challenging timescales. Her strengths are communications, relationship building and a willingness to take on new challenges. She learnt a broad range of Real Estate skills very quickly whilst working for me at Vimpelcom (now Veon) and I have no hesitation in recommending her for future roles and would be more than happy to bring her into any team I was creating.

Damian WildGlobal Account Management Executive

Was good fun working with Anna, – she’s outcome focussed and willing to help, has great networking skills too and not afraid toask for direction when needed.

Steven CrossDirector Business Consulting

“Great workshop! Really had wonderful time there, perfect lunch and tons of inspiration! Thank you for wonderful mood and lots of new ideas!! I can’t wait for the new workshop to come”

Yana MikhaylovaBusiness Professional
Full – time/Part-time Product Marketing Manager

Need help from a Product Marketing expert?
Let’s discuss your needs in detail.