Ed-tech start-up on a mission to overcome the shortage of teachers with use of AI
Working at EDIA was unique for me in several ways. Firstly, it was a steep learning curve to understand AI, developers, and the start-up environment. Secondly, I had to wear three hats simultaneously – product owner, product marketeer, and marketeer.

Product Owner Role
In my role as a product owner, I led several development teams and practiced SCRUM (certified) to deliver a range of educational software and APIs. Below are a few examples of products I supervised.

Product Marketing & Marketing Role
As a product marketeer, I launched a go-to-market plan for two products:
  • A web-based tool for authors and English teachers (B2C)
  • Content labeling API aimed at educational publishers (B2B).
The GTM plan involved a mix of inbound and outbound marketing techniques, and I was commended by EDIA management for my customer-centric approach and my ability to communicate technical concepts to EDIA users.

Check out this Annual Report I wrote with the freelance copywriter: A Publisher’s Guide to Smart Content.

Here are some other examples of my work for EDIA in the role of PMM:
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