IIAM Events
Managing sales & marketing for various student events in the Hague.
During my time as a student, I juggled studying and partying with managing events of all shapes and sizes - from small gatherings of 100 people to massive events with over 2,000 attendees. Let me tell you, event management can be a wild ride, but it was a fantastic school of project management!

One of the most exciting projects I worked on was the Nights of Neon - an annual paint splash extravaganza held on Scheveningen beach that attracts youngsters from all over The Hague. The event was launched in 2014, and despite the complexity of organizing an event of this magnitude, we successfully hosted over 2,000 people!
One of my proudest achievements was spearheading the 'Awaken Your Knight' digital campaign, which we launched a few months before the event

To bring our vision to life, we organized a photo shoot featuring crew members who were painted as various Neon Knights. The resulting images were visually stunning and played a crucial role in building excitement and anticipation for the event.

The campaign was a smashing success, helping us to attract 30% of the total number of guests who attended the event.
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