Hello, I am Anna Borbotko

PRODUCT MARKETING & ENABLEMENT AT SCALE

If you're tired of traditional product marketing & enablement approaches and want someone to energize and grow your product marketing or enablement team, you've come to the right place.

WHAT CAN I DO FOR YOUR COMPANY?

anna borbotko

FEATURED PROJECTS

Things I do. Things I am proud of. Things I am passionate about.

LINES & LEAPS
NEWSLETTER

Monthly, I share tips tailored for both aspiring and seasoned leaders ready to take the next leap in their careers. Readers value it for its practical insights, human tone, and real-world relevance. While it's tailored for Product Marketing and Enablement leaders, it’s also widely appreciated by Product Managers, Sales professionals, and Marketers alike.

HIRE ME AS YOUR NEXT SPEAKER

I excel on stage, sparking inspiration in various settings – be it panels, keynotes, in-person, or virtual. Engaging and entertaining, my talks cover B2B marketing, positioning, messaging, buyer and sales enablement, and industry trends. A frequent speaker at Marketing, SaaS, and Innovation events, as well as universities and internal gatherings

EVENTS I PARTICIPATED

What other people say:

Anna’s influence goes far beyond managing projects. What really stands out is her style: she’s always there when needed but fully trusts me to take ownership of my work. She knows when to step in with the right questions to guide me, but she’s also open about her own vulnerabilities, acknowledging her weaknesses and seeking mentorship to grow as a leader. She’s results-driven yet empathetic, and I admire how she openly admits her misjudgments. This vulnerability makes her relatable and reinforces her authenticity. On top of everything, she’s also a mother. Watching Anna manage both roles with such grace has been eye-opening.

Anonymous

One of the team members in TomTom enablement team

Hiring Anna to join our Product Marketing team was one of the best business decisions I ever made. I was impressed with how quickly she got up to speed and started adding value. Anna’s customer-first mindset and Product Marketing experience combined with her positive energy and sharing mindset have been a great addition to the team. Her colleagues all acknowledged how much they learned from her and enjoyed working with her. She takes the lead and is not afraid of asking tough questions.

Louis Debatte-Monroy

Product Marketing Leader

Both as a product owner and a marketeer, Anna was able to hit the ground running. Her curiosity and “can-do” attitude combined with a structured approach and penchant for methodology truly helped motivate the team. She helped us deliver several projects and organized workshops to foster collaboration. Learning our jargon, workflow, and processes allowed her to quickly become a valued member of the team. Her confidence and tenacity meant that the team could rely on her while focusing on development and testing. She’s eager to learn and is constantly looking to improve. She’s a valuable addition to any team and I will readily consider her for future opportunities.

Giwan Persuad

Senior Developer & Entrepreneur

Anna has been a great asset to my team and I would highly recommend her for management roles on a global scale, involving multinational and dynamic environments. I have been constantly impressed by Anna’s intelligence, her excellent communication skills, and her positive attitude toward work and her performance. Anna is not only a good listener but also a challenger, who is capable of establishing outstanding rapport with various stakeholders whilst taking into account their concerns. I have no doubt that Anna’s proactivity and switched-on attitude, will bring organizations the necessary level of energy to achieve their goals.

Richard Leitao

VP Network Development in Telecom industry

After working with Anna for +2 years, it is easy to write a recommendation for someone so openly enthusiastic and determined to carve out a professional career. Anna has frequently been asked to take on responsibilities way outside her comfort zone and experience. Anna’s approach is to try and understand as much as possible about the task at hand and then gather all the people around her that are able to support her in delivering it. Anna also creates a circle of colleagues based on frankness, trust, and humor – she is seen as an approachable friend as well as a professional colleague. From a personal perspective, I would advise any employer that needs energy, flexibility, and loyalty in their team that they would struggle to find anyone better suited. A pleasure to work with and a shooting star.

David Revill

Real Estate & Facilities Executive

Anna is a very focused and driven leader with a consistent ability to deliver accurate output in challenging timescales. Her strengths are communication, relationship building, and a willingness to take on new challenges. She learned a broad range of skills very quickly whilst working for me at Vimpelcom (now Veon) and I have no hesitation in recommending her for future roles and would be more than happy to bring her into any team I was creating.

Damina Wild

Account Management Executive (Retired)

I found Anna’s mentorship really helpful for structuring my ideal persona and unique value proposition. Anna was very attentive to me, shifting my attention to what really matters, and overall provided a very pleasant experience. I left the monitorship session with a 20-second pitch and a concrete idea to test, and a recommendation of new like-minded connections. Looking forward to the next one!

Nathalie Galfrascoli

Social Entrepreneur & Freelancer

I can’t express enough gratitude to Anna for helping with the store. Anna helped me to have clarity on the value my business serves to the customer, what should be my focus on as a business owner, and where I should be going. It took us only 2 weeks of casual customer interviews to learn super valuable information. I liked Anna’s approach to things – experiment fast, fail fast

Emma-Lisa Forstorp

Owner & Founder Oh My Raw Balls

If you are interested in finding out more about how we might work together, you're in the right spot. I am based in the Netherlands but I'm happy to work remotely. Feel free to reach out to me via email or LinkedIn. Looking forward to hearing from you!