Digital Marketing Strategy & Product Marketing

My experience at EDIA was unique in several ways, like the freedom, they provided for me help me develop tremendously as product owner and product marketer. EDIA is a true AI-focused EdTech company and communication to the market always involved tech-heavy information. To be able to do that I needed to bridge the technical jargon with the language of consumers.

The target audience needed to be educated about the benefits of AI capabilities and technologies that EDIA could bring to their work processes. I created and launched a marketing strategy and go-to-market plans that involved a combination of inbound and outbound marketing techniques. What EDIA appreciated my style of working is the ability to be close to the customer by advocating for user interviews and to the development team by facilitating testing of products. Here are some examples of my work for EDIA.

What Other People Say:

“Both as a product owner and a marketeer, Anna was able to hit the ground running. Her curiosity and “can-do” attitude combined with a structured approach and penchant for methodology truly helped motivate the team. She helped us deliver several projects and organised workshops to foster collaboration. Learning our jargon, workflow and processes allowed her to quickly become a valued member of the scrum team. In project meetings her confidence and tenacity meant that the team could rely on her and while focusing on development and testing. She’s eager to learn and is constantly looking to improve. So when the opportunity arose for a marketeer in the company, she seized it to expand her skill set. She’s a valuable addition to any team and I will readily consider her for future opportunities.”

Giwan PersuadSenior Front End Developer