Papyrus: Write Quality Articles in Less Time

Product Marketing

Papyrus is a web tool for authors, editors and teachers that helps writing high-quality content in less time. It instantly shows the readability level of any English text with an accuracy that outperforms human experts. I supported the development team by getting traffic to the tool via natural and paid campaigns on the minimum budget available. In 2,5 months since the launch, we were proud to host 20% of total users coming back to Papyrus regularly. We also launched Papyrus on ProductHunt where we got the 7th place on their daily rating.

In July 2019, we significantly improved UX and UI by the second release and engaged with the influencer in the educational space (Cost per user resulted in $0.46) There were also email marketing and social media campaigns to promote engagement and bring the traffic to the tool.